Discover Factor Bikes in London at VIA – Presented by Vires Velo

VIA Atelier is a new concept store, representing a selection of the very finest cycling brands in the world, situated in Coal Drops Yard in Kings Cross, London. It is the ultimate destination for the discerning rider and a unique project in the capital.

Factor & Black Inc’s premium bikes and components are on display at the space, featuring a curated collection of their latest innovative products. The store gives you the opportunity to experience the brands first-hand and the team at VIA are there to offer guidance. Whilst in the store you can spec out your dream bike and engage directly with our team back in Norfolk to start your journey.

VIA houses a workshop with fully trained mechanics for servicing and repairs. The VIA cafe will serve a range of seasonal and organic food and drink, including pastries, paninis and salads, and is the perfect place to start or end a ride, or just pop by to idle away the time with a coffee.