Journal

Sky's the limit with this custom painted OSTRO

We choose to work with Factor because every bike is engineered to deliver exceptional performance and ride quality, using the most advanced technology available. There are no compromises; if it says Factor on the downtube, it’s the very best it can be.

Looking back on 2025

Our showrooms in Norfolk and Silverstone will take break over Christmas

Custom painted with the Oblique design

Saturday 18 October 2025

Hayden Groves takes us inside his legendary ride, raising important funds for Cure Leukemia

Saturday 30 August 2025

Saturday 12 July 2025

Sunday 8 June 2025

Custom-painted race bike with a deep crimson red gradient fade

We're running an exclusive Prize Draw to raise important funds for the PASIC Children's Charity

Test ride a Factor at our May demo day

Test ride your dream bike at our first demo event of 2025

Special edition colourway from Factor using iridescent paint pigmentation

Everything we know about taking your bike on a cycling holiday

An ice cool Prisma Studio paint scheme

Need help choosing a colourway for the Factor OSTRO VAM? Take a look at our video gallery of each option, filmed outside in natural daylight.

A dream build striking the perfect balance between heritage and innovation

Take a flick through our favourite Factor bikes to pass through our workshop this year

Our Experience Centre & Studio will be closed over the festive break

A beautiful design inspired by the golden hour before sunset

Discover what life looks like through the lens of a motorsports photographer

Discover this ice cold paint scheme from Prisma Studio

Prisma Studio+ delivers a fully customised Ostro build

A classic gradient fade in white and carbon

The latest colourway for Factor's gravel racing machine

Learn how one committed rider balances a career on the front-line of the NHS with a passion for riding her bike

A classic design straight out of the Prisma Studio

From starting as a Formula One supplier’s side project to reaching the pinnacle of the cycling industry, the origin story of Factor is driven by a passion for innovation and engineering. In this long read, we delve into the opening chapter of the Factor story.