28 March 2024|Stories

Vires Velo Studio Opening Soon

A brand new showroom experience, opening soon in Lane End, Buckinghamshire

11 March 2024|Stories

The Factor Bikes Origin Story

From starting as a Formula One supplier’s side project to reaching the pinnacle of the cycling industry, the origin story of Factor is driven by a passion for innovation and engineering. In this long read, we delve into the opening chapter of the Factor story.

16 February 2024|Build Gallery

New Factor Ostro VAM Pearl White & Chrome

Factor's new Ostro VAM gets a stunning new paintjob

30 December 2023|Stories

Your Year Riding Factor

Celebrating your biggest goals and greatest achievements of 2023

25 December 2023|Build Gallery

Builds of the Year 2023

Take a look back through our year in builds and vote for your favourite bikes of 2023

30 November 2023|Build Gallery

Factor ONE Custom Gold & Carbon

A true one-off featuring Gold leaf logos and a Gold marble effect

15 November 2023|Events

Gallery: Vires Velo & Factor at Rouleur Live 2023

Showcasing the finest new bikes and components from Factor & Black Inc at Rouleur's annual celebration of cycling culture

7 November 2023|Build Gallery

Factor Ostro VAM Chameleon & Chrome with Black Inc 28//33 Wheels

A lightweight Ostro build in a stunning colour combination

7 November 2023|Build Gallery

Paul Smith Bike – Factor Ostro VAM Limited Edition

When fashion meets performance

2 November 2023|News

Paul Smith & Factor Launch Limited Edition Ostro VAM

New colourway inspired by bikes Paul Smith has owned and loved, reflecting Factor’s carbon craftsmanship and both brand’s meticulous approach to detail

25 October 2023|Build Gallery

Factor OSTRO VAM Custom White & Black

A timeless custom painted Ostro featuring a matte white paint and black logos

18 October 2023|Events

Vires Velo & Factor to Exhibit at Rouleur Live 2023

Join us at the Truman Brewery in London for Rouleur's annual celebration of cycling

29 September 2023|Events

Factor Demo Day / VIA London / 14 October 2023

Get all the details for our final demo day of the year at VIA in London and book your Factor test ride now

22 September 2023|Build Gallery

Ed Laverack’s New Factor O2 VAM

A Winning Combination

13 September 2023|Build Gallery

Factor OSTRO VAM Custom Orange & Blue

Custom painted with a unique design blending orange, greens and blues

31 August 2023|Events

Factor Demo Day / RIDE 24/7 / Saturday 23 September

Get all the details for our next demo day at Ride 24/7 in Cirencester and book your Factor test ride now

15 August 2023|Build Gallery

Factor OSTRO VAM Brushed Gold Edition

A Limited Edition Ostro in a classic brushed gold design

31 July 2023|Guides

Video Gallery: Factor OSTRO VAM

Need help choosing a colourway for the Factor OSTRO VAM? Take a look at our video gallery of each option, filmed outside in natural daylight.

7 July 2023|Events

VIA Criterium & Factor Demo Day

A celebration of cycling in the capital - Saturday 22 & Sunday 23 July

14 June 2023|Events

Gallery: Cafè Ventoux Demo Day

Look through our photo gallery from our demo and ride out event in Leicester

12 June 2023|Build Gallery

Factor OSTRO VAM x Custom Sunrise Fade

Inspired by the rising sun, a custom painted Ostro with a vibrant fade

2 June 2023|Build Gallery

Factor OSTRO VAM Naked Carbon & Pearl White

A sharp looking OSTRO custom painted with a naked carbon finish

26 May 2023|Events

Gallery: Spring Open Day 2023

Take a look at some highlights from our Spring Open Day held at our HQ in Norfolk

24 May 2023|Guides

2023 Factor Bikes Buyers Guide

We choose to work with Factor because every bike is engineered to deliver exceptional performance and ride quality, using the most advanced technology available. There are no compromises; if it says Factor on the downtube, it’s the very best it can be.

20 May 2023|Build Gallery

Factor OSTRO VAM UK Special Edition – Gunmetal Grey and Bronze

A special edition Factor OSTRO VAM, only available in the UK

20 May 2023|Stories

Meet Our Dynamic Gravel Racing Duo

Introducing two exciting British gravel riders we are proud to be supporting in 2023

15 May 2023|Build Gallery

Factor OSTRO VAM Mystic Blue Custom

Metallic mystic blue and silver custom painted Factor OSTRO VAM

19 April 2023|Build Gallery

Factor OSTRO VAM Chameleon and Silver

You're guaranteed not to blend into your surroundings with this custom build

15 April 2023|Build Gallery

Factor OSTRO VAM Cool Grey and Black

Monochromatic cool grey and black Factor OSTRO VAM

9 April 2023|Build Gallery

Factor OSTRO VAM Custom Electric Blue

Striking electric blue custom-painted Ostro VAM