Journal

A brand new showroom experience, opening soon in Lane End, Buckinghamshire

From starting as a Formula One supplier’s side project to reaching the pinnacle of the cycling industry, the origin story of Factor is driven by a passion for innovation and engineering. In this long read, we delve into the opening chapter of the Factor story.

Factor's new Ostro VAM gets a stunning new paintjob

Celebrating your biggest goals and greatest achievements of 2023

Take a look back through our year in builds and vote for your favourite bikes of 2023

A true one-off featuring Gold leaf logos and a Gold marble effect

Showcasing the finest new bikes and components from Factor & Black Inc at Rouleur's annual celebration of cycling culture

A lightweight Ostro build in a stunning colour combination

When fashion meets performance

New colourway inspired by bikes Paul Smith has owned and loved, reflecting Factor’s carbon craftsmanship and both brand’s meticulous approach to detail

A timeless custom painted Ostro featuring a matte white paint and black logos

Join us at the Truman Brewery in London for Rouleur's annual celebration of cycling

Get all the details for our final demo day of the year at VIA in London and book your Factor test ride now

A Winning Combination

Custom painted with a unique design blending orange, greens and blues

Get all the details for our next demo day at Ride 24/7 in Cirencester and book your Factor test ride now

A Limited Edition Ostro in a classic brushed gold design

Need help choosing a colourway for the Factor OSTRO VAM? Take a look at our video gallery of each option, filmed outside in natural daylight.

A celebration of cycling in the capital - Saturday 22 & Sunday 23 July

Look through our photo gallery from our demo and ride out event in Leicester

Inspired by the rising sun, a custom painted Ostro with a vibrant fade

A sharp looking OSTRO custom painted with a naked carbon finish

Take a look at some highlights from our Spring Open Day held at our HQ in Norfolk

We choose to work with Factor because every bike is engineered to deliver exceptional performance and ride quality, using the most advanced technology available. There are no compromises; if it says Factor on the downtube, it’s the very best it can be.

A special edition Factor OSTRO VAM, only available in the UK

Introducing two exciting British gravel riders we are proud to be supporting in 2023

Metallic mystic blue and silver custom painted Factor OSTRO VAM

You're guaranteed not to blend into your surroundings with this custom build

Monochromatic cool grey and black Factor OSTRO VAM

Striking electric blue custom-painted Ostro VAM