VIA London

Experience Factor Bikes in London at VIA, a unique concept store in Kings Cross run by cyclists, for cyclists

A curated collection of Factor’s latest bicycles are on display in London at VIA, presented by Vires Velo.

VIA is a concept store located in the newly regenerated Coal Drops Yard near Kings Cross, which hosts a hand-picked collection of the finest cycling brands in the world.

We chose to be involved in this innovative store to allow us to bring both Factor & Black Inc products to London to improve access to the brands.

Visitors to the store can enjoy coffee and food whilst exploring beautiful bikes and cycling attire. The store is also equipped with a complete workshop for servicing and repairs.

We regularly host test event days at the store where you can book a ride on one of our bikes. For the latest dates please see our events section of the website. 

Location: 18-19 Stable St, London N1C 4AB

Build it your way

All bikes ordered through Vires Velo are custom built for you

We don’t do a ‘stock’ build, order your new Factor with us and we’ll build your bike to fit you and the type of riding you do. Choose your perfect complement of groupset, gearing options, barstem size, seatpost setback and much more. Your bike will be built by our team of highly skilled mechanics at our HQ in Norfolk.

Configure your dream bike using our Bike Builder now.

Build Your Bike Spec