A curated collection of Factor’s latest bicycles are on display in London at VIA, presented by Vires Velo.

VIA is a concept store located in the newly regenerated Coal Drops Yard near Kings Cross, which hosts a hand-picked collection of the finest cycling brands in the world.

We chose to be involved in this innovative store to allow us to bring both Factor & Black Inc products to London to improve access to the brands.

Visitors to the store can enjoy coffee and food whilst exploring beautiful bikes and cycling attire. The store is also equipped with a complete workshop for servicing and repairs.

We regularly host test event days at the store where you can book a ride on one of our bikes. For the latest dates please see our events section of the website. 

Our team attends the VIA weekly store and we are more than happy to chat with you about your new bike plans. Use the calendar to book an informal chat with a Vires Velo product expert who can answer all of your Factor/Black Inc questions, the coffee is on us.

Location: 18-19 Stable St, London N1C 4AB