Journal

A classic design straight out of the Prisma Studio

From starting as a Formula One supplier’s side project to reaching the pinnacle of the cycling industry, the origin story of Factor is driven by a passion for innovation and engineering. In this long read, we delve into the opening chapter of the Factor story.

Factor Bikes has officially announced the release of their new track bikes, the HANZŌ Track pursuit bike and the RAIDEN Track mass start bike

Test ride your dream bike at our demo event in Lane End

Factor's gravel race bike gets a splash of colour through the Prisma Studio

A custom-painted masterpiece, built for speed

Test ride your dream bike at our demo event in Lane End

Join our summer demo days in July and experience the new OSTRO VAM

A new gradient fade paint scheme created with Factor's Prisma Studio

Fresh out of the new Prisma Studio paint shop

Need help choosing a colourway for the Factor OSTRO VAM? Take a look at our video gallery of each option, filmed outside in natural daylight.

Take a look through some highlights from the launch event at our new studio in Lane End, Bucks

Join us to celebrate the launch of the Vires Velo Studio in Buckinghamshire

A brand new showroom experience, opening soon in Lane End, Buckinghamshire

Factor's new Ostro VAM gets a stunning new paintjob

Celebrating your biggest goals and greatest achievements of 2023

Take a look back through our year in builds and vote for your favourite bikes of 2023

A true one-off featuring Gold leaf logos and a Gold marble effect

Showcasing the finest new bikes and components from Factor & Black Inc at Rouleur's annual celebration of cycling culture

A lightweight Ostro build in a stunning colour combination

When fashion meets performance

New colourway inspired by bikes Paul Smith has owned and loved, reflecting Factor’s carbon craftsmanship and both brand’s meticulous approach to detail

A timeless custom painted Ostro featuring a matte white paint and black logos

Join us at the Truman Brewery in London for Rouleur's annual celebration of cycling

Get all the details for our final demo day of the year at VIA in London and book your Factor test ride now

A Winning Combination

Custom painted with a unique design blending orange, greens and blues

Get all the details for our next demo day at Ride 24/7 in Cirencester and book your Factor test ride now

A Limited Edition Ostro in a classic brushed gold design

Need help choosing a colourway for the Factor OSTRO VAM? Take a look at our video gallery of each option, filmed outside in natural daylight.