Vires Velo Studio Open Day – 11 May
Join us to celebrate the launch of the Vires Velo Studio in Buckinghamshire
Vires Velo Studio Opening Soon
A brand new showroom experience, opening soon in Lane End, Buckinghamshire
The Factor Bikes Origin Story
From starting as a Formula One supplier’s side project to reaching the pinnacle of the cycling industry, the origin story of Factor is driven by a passion for innovation and engineering. In this long read, we delve into the opening chapter of the Factor story.
New Factor Ostro VAM Pearl White & Chrome
Factor's new Ostro VAM gets a stunning new paintjob
Builds of the Year 2023
Take a look back through our year in builds and vote for your favourite bikes of 2023
Factor ONE Custom Gold & Carbon
A true one-off featuring Gold leaf logos and a Gold marble effect
Gallery: Vires Velo & Factor at Rouleur Live 2023
Showcasing the finest new bikes and components from Factor & Black Inc at Rouleur's annual celebration of cycling culture
Factor Ostro VAM Chameleon & Chrome with Black Inc 28//33 Wheels
A lightweight Ostro build in a stunning colour combination
Paul Smith & Factor Launch Limited Edition Ostro VAM
New colourway inspired by bikes Paul Smith has owned and loved, reflecting Factor’s carbon craftsmanship and both brand’s meticulous approach to detail
Factor OSTRO VAM Custom White & Black
A timeless custom painted Ostro featuring a matte white paint and black logos
Vires Velo & Factor to Exhibit at Rouleur Live 2023
Join us at the Truman Brewery in London for Rouleur's annual celebration of cycling
Factor Demo Day / VIA London / 14 October 2023
Get all the details for our final demo day of the year at VIA in London and book your Factor test ride now
Factor OSTRO VAM Custom Orange & Blue
Custom painted with a unique design blending orange, greens and blues
Factor Demo Day / RIDE 24/7 / Saturday 23 September
Get all the details for our next demo day at Ride 24/7 in Cirencester and book your Factor test ride now
Factor OSTRO VAM Brushed Gold Edition
A Limited Edition Ostro in a classic brushed gold design
Video Gallery: Factor OSTRO VAM
Need help choosing a colourway for the Factor OSTRO VAM? Take a look at our video gallery of each option, filmed outside in natural daylight.
VIA Criterium & Factor Demo Day
A celebration of cycling in the capital - Saturday 22 & Sunday 23 July
Gallery: Cafè Ventoux Demo Day
Look through our photo gallery from our demo and ride out event in Leicester
Factor OSTRO VAM x Custom Sunrise Fade
Inspired by the rising sun, a custom painted Ostro with a vibrant fade
Factor OSTRO VAM Naked Carbon & Pearl White
A sharp looking OSTRO custom painted with a naked carbon finish
Gallery: Spring Open Day 2023
Take a look at some highlights from our Spring Open Day held at our HQ in Norfolk
2023 Factor Bikes Buyers Guide
We choose to work with Factor because every bike is engineered to deliver exceptional performance and ride quality, using the most advanced technology available. There are no compromises; if it says Factor on the downtube, it’s the very best it can be.
Factor OSTRO VAM UK Special Edition – Gunmetal Grey and Bronze
A special edition Factor OSTRO VAM, only available in the UK
Meet Our Dynamic Gravel Racing Duo
Introducing two exciting British gravel riders we are proud to be supporting in 2023
Factor OSTRO VAM Mystic Blue Custom
Metallic mystic blue and silver custom painted Factor OSTRO VAM
Factor OSTRO VAM Chameleon and Silver
You're guaranteed not to blend into your surroundings with this custom build