Vires Velo exists to help you realise your cycling dreams, whether they’re about race results, epic rides or feeling so at one with your bike that you can ride all day in comfort.
We are the only place in the UK to experience Factor Bikes and our Physiology Studio offers advanced bike fitting and performance assessments.
The Vires name will not be new to everyone. The first full production Factor model, launched in 2012, was called the Vis Vires, Latin for ‘force, power’. It’s a nod to the past that acknowledges Factor’s journey and that of the team behind Vires Velo.Discover Our Story
Journal: Project Butterfly
Sir Bradley Wiggins' Butterfly Bike
Discover the story behind Sir Bradley Wiggins' specially commissioned Factor Ostro, hand-painted by Karl Kopinski and custom built by Vires Velo.
Journal: Latest Builds
Browse the gallery
Get inspired by the latest custom builds to leave our workshop.
News: VIA Opens in London
Discover Factor/Black Inc in London
A new space showcasing Factor Bikes & Black Inc is open now in London, presented by and exclusively available through Vires Velo.
At the Vires Velo Experience Centre, your goals are our own. Find the perfect bike and fit to elevate your riding and unlock the possibilities of where your bike can take you. Simply, you didn't know cycling could be this good.
Exclusive UK Partner of Factor Bikes
Vires Velo is the exclusive partner for Factor Bikes in the UK and the complete range can be ordered online or by visiting the showroom at our Experience Centre.
Advanced Bike Fit Studio
The Vires Velo bike fit studio is the state of the art. It’s built around the revolutionary idmatch system which is powered by the most scientific and data-driven analysis tools ever applied to bike fitting.
Using a combination of research-grade equipment and expertise from our Sports Scientists, you can take your cycling and exercise to the next level by unlocking powerful data, the likes of which you would usually find in a lab.
Factor Bikes is a manufacturer of ultra-performance carbon fibre bicycles. Everything you need to know about the company can be boiled down to two words: High standards.
Vires Velo is the official and exclusive retailer for Factor in the UK.
Book your session at the Physiology Studio
Our Physiology Studio is open now, offering bike fitting and physiological assessments for riders of all abilities. We use the latest bike fitting technology and a suite of research grade equipment to help improve the time you spend on your bike.