Vires Velo exists to help you realise your cycling dreams, whether they’re about race results, epic rides or feeling so at one with your bike that you can ride all day in comfort.

Exclusive UK Partner for Factor Bikes with one mission; to deliver a first-class experience from start to finish and beyond.


At the Vires Velo Experience Centre, your goals are our own. Find the perfect bike and fit to elevate your riding and unlock the possibilities of where your bike can take you. Simply, you didn't know cycling could be this good.


Exclusive UK Partner of Factor Bikes

Vires Velo is the exclusive partner for Factor Bikes in the UK and the complete range can be ordered online or by visiting the showroom at our Experience Centre.


Advanced Bike Fit Studio

The Vires Velo bike fit studio is the state of the art. It’s built around the revolutionary idmatch system which is powered by the most scientific and data-driven analysis tools ever applied to bike fitting.

Physiology Studio

Using a combination of research-grade equipment and expertise from our Sports Scientists, you can take your cycling and exercise to the next level by unlocking powerful data, the likes of which you would usually find in a lab.

Chris Froome Factor HANZO

Factor Bikes

Factor Bikes is a manufacturer of ultra-performance carbon fibre bicycles. Everything you need to know about the company can be boiled down to two words: High standards.

Vires Velo is the official and exclusive retailer for Factor in the UK.


Take a look at a selection of the latest Factor bike builds to roll through the Vires Velo workshop

Book your session at the Physiology Studio

Our Physiology Studio is open now, offering bike fitting and physiological assessments for riders of all abilities. We use the latest bike fitting technology and a suite of research grade equipment to help improve the time you spend on your bike.

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Exclusive UK Partner