VIRES VELO
Vires Velo exists to help you realise your cycling dreams, whether they’re about race results, epic rides or feeling so at one with your bike that you can ride all day in comfort.
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The Vires name will not be new to everyone. The first full production Factor model, launched in 2012, was called the Vis Vires, Latin for ‘force, power’. It’s a nod to the past that acknowledges Factor’s journey and that of the team behind Vires Velo.
Discover Our Story
EXPERIENCE CENTRE
At the Vires Velo Experience Centre, your goals are our own. Find the perfect bike and fit to elevate your riding and unlock the possibilities of where your bike can take you. Simply, you didn't know cycling could be this good.
Exclusive UK Partner of Factor Bikes
Vires Velo is the exclusive partner for Factor Bikes in the UK and the complete range can be ordered online or by visiting the showroom at our Experience Centre.
Advanced Bike Fit Studio
The Vires Velo bike fit studio is the state of the art. It’s built around the revolutionary idmatch system which is powered by the most scientific and data-driven analysis tools ever applied to bike fitting.
Physiology Studio
Using a combination of research-grade equipment and expertise from our Sports Scientists, you can take your cycling and exercise to the next level by unlocking powerful data, the likes of which you would usually find in a lab.
ADVANCED BIKE RANGE
Discover all of the models available through Vires Velo and start planning your dream build.
BOOK A SESSION
Our bike fitting and physiology studio is open now to any cyclist wanting to improve their comfort and performance on the bike, whether you are a novice or a seasoned pro.
OUR PARTNERS
