At the Vires Velo Experience Centre, your goals become ours. Find the perfect bike and get a professional bike fit a to elevate your riding and unlock the possibilities of where your bike can take you. Simply, you didn't know cycling could be this good.


At our state-of-the-art Experience Centre in Norfolk, your goals become ours. Find your perfect position, design your ideal specification and leave ready to take your cycling to new levels.

For the outright amateur to the outrageously ambitious, whether you are looking for one service or the complete package, our team are here to get you to the finish line, or your top line.

Your team, your experience, with you all the way.

Our One-Day Bike Fit & Build service is exclusively available from our HQ in Norfolk. Find out more here.


At our Experience Centre you will find a complete Factor Bikes and Black Inc showroom

Discover Factor’s full range of category-leading road bikes, gravel bikes and TT bikes. Our experts can talk you through every model to find the one that best suits your riding needs.

We are also the exclusive UK retailer for Black Inc products – you can discover and shop the full range of high-performance wheels and components.

We also work with other carefully selected partners, including Hammerhead & CeramicSpeed, whose innovative products are on display and can be added to your build.


Coffee Lounge

We stock locally roasted coffee served from our Rocket Espresso machine which you can enjoy in our lounge with a copy of the latest Cyclist or Rouleur Magazine.

When you visit our Experience Centre you can sit down and enjoy some downtime in our lounge whilst you wait for your appointment. We serve a great cup of coffee, have the latest cycling mags so you can plan your next adventure and there’s always bike racing on the tv. We know your time is precious and our lounge space can also be used as a working space if you need to fire up your emails or take a call. Working from home never looked so good.


Contact our team today and book your experience at Vires Velo