Factor Bikes is a manufacturer of ultra-performance carbon fibre bicycles. Everything you need to know about the company can be boiled down to two words: High standards. Vires Velo is the official and exclusive retailer for Factor in the UK.
The team at Factor set the bar high for themselves in all areas. It starts with ride experience and everything that comprises. As passionate cyclists, some of them former professionals, they’re very discerning about ride quality and want the best for their customers because it’s also what they want to ride themselves. Then they look at what it takes to achieve that ride quality, and they do it. No compromises, no corners cut.
All aspects of performance – aerodynamics, lightness, handling, smoothness – are pursued relentlessly, often through dozens of prototype iterations, until targets are met. Professional men’s and women’s teams contribute to the final testing and validation, and of course showcasing the bikes on the world stage.
Engineers, not accounts, have the last word on the selection of materials and setting of manufacturing tolerances. It makes the bikes much more expensive to produce, but because Factor owns its factory those costs are not passed to the customer. CEO Rob Gitelis once said that the O2 VAM would be a $10k frameset if conventional industry margins were applied, but all he cared about was making the best bike possible. These are the people you want making your next bike and this is how you want them to make it.
This mindset can be traced a long way back through the converging histories of Factor Bikes and Rob Gitelis. The brand began as an offshoot of a Formula One engineering company, where the highest standards are simply the norm. Gitelis, as a factory owner, had previously made bikes for other high-profile brands but felt frustration at the compromises involved. Acquiring Factor Bikes was a chance to continue to build on the brand’s beginnings by doing things his way.
Shop the Factor bikes available to build now with your choice of Shimano or SRAM electronic groupset and Black Inc wheels.
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A Proven Winner
In 2017, Romain Bardet won a stage at the Tour de France on board the Factor O2. Since then, Factor bikes have been ridden to victory countless times on the world stage in both men's and women's professional cycling.
Validated by Pros
Racing and competition are woven into Factor's DNA. Working with world-class athletes allows their bikes to be proven in the lab and out on the road.
Built by us for you
All Factor bikes ordered through Vires Velo in the UK are built to your own custom specification at our Experience Centre in Norfolk.
EXCLUSIVE UK PARTNER
Vires Velo is the exclusive partner for Factor Bikes in the UK and the complete range can be ordered online or by visiting us at our Experience Centre in Factor’s spiritual home in Norfolk.
Superlight aero all-rounder
When the most important aspect of performance is everything – aero, lightness, comfort, handling – the OSTRO is the answer.
Ultra-lightweight climbing bike
The O2 VAM is the lightest model in Factor’s range and it comes alive when the gradient kicks up.
Lightweight road bike
Factor’s O2 is a lightweight, refined all-rounder, built for high performance, all-day comfort and exceptional value.
Aero road bike
The choice of sprinters, their lead-out riders, the breakaway specialists and everyone else who just loves to go fast.
Timetrial / Triathlon missile
Factor’s SLiCK is a time trial/triathlon bike drive by obsession. Obsession for speed; for boundary-pushing performance; for versatility and adjustability.
World-class TT bike
The HANZŌ time trial bike pushes right up to the limits of UCI design regulations to make it among the fastest UCI-approved TT bikes in the world.
Lightweight gravel race bike
With optimised stiffness for gravel, an ultralight 950g frame, and crisp race-focused handling, LS is a no-holds-barred gravel racer.
Factor’s ViSTA is the ultimate all-road endurance machine. Atypical of the breed, ViSTA was designed and engineered to ride longer and faster, pairing discovery on any road surface with performance.
Fast full suspension XC racer
This lightweight full suspension 29er elbows its way to the front of the start line with a race-oriented geometry and suspension working together.
The ultimate hardtail for fast times
The hardtail mountain bike of choice for discerning XC riders looking to maximise their speed and race times.
BIKE FITTING & SIZING
We want you to be entirely confident that you have the correct size Factor and set-up to match your riding style and goals.
We offer a state-of-the-art bike fitting service from our Experience Centre, using the idmatch system. Alternatively, if you prefer to provide details of a recent bike fit, or of your current bike, our fitting experts can work with you remotely to ascertain the best size for you.
Discover a hand-picked selection of the latest Factor bikes to leave the Vires Velo workshop