28 March 2024|Stories

Vires Velo Studio Opening Soon

A brand new showroom experience, opening soon in Lane End, Buckinghamshire

11 March 2024|Stories

The Factor Bikes Origin Story

From starting as a Formula One supplier’s side project to reaching the pinnacle of the cycling industry, the origin story of Factor is driven by a passion for innovation and engineering. In this long read, we delve into the opening chapter of the Factor story.

30 December 2023|Stories

Your Year Riding Factor

Celebrating your biggest goals and greatest achievements of 2023

25 December 2023|Build Gallery

Builds of the Year 2023

Take a look back through our year in builds and vote for your favourite bikes of 2023

2 November 2023|News

Paul Smith & Factor Launch Limited Edition Ostro VAM

New colourway inspired by bikes Paul Smith has owned and loved, reflecting Factor’s carbon craftsmanship and both brand’s meticulous approach to detail

22 September 2023|Build Gallery

Ed Laverack’s New Factor O2 VAM

A Winning Combination

20 May 2023|Stories

Meet Our Dynamic Gravel Racing Duo

Introducing two exciting British gravel riders we are proud to be supporting in 2023

19 August 2022|Stories

How to smash your next cycling event in the Alps

Vires Velo rider Ed Laverack shares his tips on how to prepare for and ride a bucket-list event in the mountains

3 August 2022|Build Gallery

Sir Bradley Wiggins’ Butterfly Bike

Discover the story behind Sir Bradley Wiggins' specially commissioned Factor Ostro, hand-painted by Karl Kopinski and custom built by Vires Velo