Stories

A brand new showroom experience, opening soon in Lane End, Buckinghamshire

From starting as a Formula One supplier’s side project to reaching the pinnacle of the cycling industry, the origin story of Factor is driven by a passion for innovation and engineering. In this long read, we delve into the opening chapter of the Factor story.

Celebrating your biggest goals and greatest achievements of 2023

Take a look back through our year in builds and vote for your favourite bikes of 2023

New colourway inspired by bikes Paul Smith has owned and loved, reflecting Factor’s carbon craftsmanship and both brand’s meticulous approach to detail

A Winning Combination

Introducing two exciting British gravel riders we are proud to be supporting in 2023

Vires Velo rider Ed Laverack shares his tips on how to prepare for and ride a bucket-list event in the mountains

Discover the story behind Sir Bradley Wiggins' specially commissioned Factor Ostro, hand-painted by Karl Kopinski and custom built by Vires Velo