At the Vires Velo Experience Centre, your goals are your own. Find the perfect bike and fit to elevate your riding and unlock the possibilities of where your bike can take you. Simply, you didn't know cycling could be this good.
When you become a Vires Velo customer, our mission is to deliver you a first-class journey from start to finish.
At our state-of-the-art Experience Centre, your goals become ours. Find your perfect position, design your ideal specification, measure your fitness and leave ready to take your cycling to new levels.
For the outright amateur to the outrageously ambitious, whether you are looking for one service or the complete package, our team are here to get you to the finish line, or your top line.
Your team, your experience, with you all the way.
At our Experience Centre you will find the UK’s only Factor Bikes and Black Inc showroom
Discover Factor’s full range of category-leading road bikes, gravel bikes and TT bikes. Our experts can talk you through every model to find the one that best suits your riding needs.
We are also the exclusive UK retailer for Black Inc products – you can discover and shop the full range of high-performance wheels and components.
We also work with other carefully selected partners, including Hammerhead & CeramicSpeed, whose innovative products are on display and can be added to your build.DISCOVER FACTOR SHOP BLACK INC
BIKE FITTING STUDIO
Find your perfect fit
Our idmatch bike fitting system is available to book your positioning session with us. Whether you are looking for a new Factor, another brand, or looking to improve your position on your current bike, our experts are ready to support you.
Our mechanics are on site in the workshop situated in the Experience Centre
The workshop is the beating heart of our operation and where every bike ordered through Vires Velo is precisely assembled by our team of highly skilled mechanics. Our build team will work with you to build your bike exactly the way you want it.
With the workshop, bike fitting and customer service team all operating from the same Centre, we are able to provide each customer with a personalised service. The journey is as important as the destination.
Limited test rides are also available to book through our Experience Centre
Take a bike out around the Norfolk lanes to experience the feel of Factor for yourself. We strongly believe in the exceptional ride quality of Factor bikes so we’re always keen for you to discover it, too. But be warned, you won’t want to go back to anything less.
If you are interested in ordering a bike and would like to test ride it, please contact our team to arrange.
We stock locally roasted coffee served from our Rocket Espresso machine which you can enjoy in our lounge with a copy of the latest Cyclist or Rouleur
When you visit our Experience Centre you can sit down and enjoy some downtime in our lounge whilst you wait for your appointment. We serve a great cup of coffee, have the latest cycling mags so you can plan your next adventure and there’s always bike racing on the tv. We know your time is precious and our lounge space can also be used as a working space if you need to fire up your emails or take a call. Working from home never looked so good.