28 March 2024 | Stories

Vires Velo Studio Opening Soon

A brand new showroom experience, opening soon in Lane End, Buckinghamshire

We’re thrilled to unveil the location of our new showroom in Lane End, Buckinghamshire (near Marlow/High Wycombe).

The Vires Velo Studio builds upon the success of our Experience Centre in Norfolk and is an expansion of our offering. It’s a new destination for those looking to experience Factor Bikes and the cutting-edge idmatch system in the UK.

We’ve taken everything we know about delivering an unrivalled experience for cyclists and refined it into a unique studio space in the heart of the UK.

Our new studio will be offering the following services:

  • Exclusive Factor/Black Inc Showroom
  • idmatch Bike Fitting studio
  • Demo rides
  • Open Days
  • Sales and After-Sales Support

The Vires Velo Studio will be open by appointment in April and officially open in May with all services.

Stay tuned for the launch announcement.

To pre-book your appointment or enquire now about visiting, contact us using the form below.

Hear first about the official opening by email?