VIRES VELO SILVERSTONE
Our showroom and idmatch bike fitting studio located within Silverstone Sports Engineering Hub
OPEN NOW
Our new showroom and bike fitting studio in central England
Situated on the doorstep of the historic Silverstone Circuit, our new location features a complete Factor showroom and an advanced bike fitting studio. You can book demo rides from the showroom and bike fits utilising the idmatch system.
Walk-ins are welcome or you can book your visit here to reserve some time to chat over a coffee with our team.
Location: Silverstone Sports Engineering Hub, Silverstone Park, Buckingham Rd, Silverstone, Towcester NN12 8FU
Access through the main reception at the Engineering Hub.
- Monday: 9am – 5pm
- Tuesday: 9am – 5pm
- Wednesday: 9am – 5pm
- Thursday: 9am – 5pm
- Friday: 9am – 5pm
- Saturday: 9am – 3pm
- Sunday: Closed
Call our team to discuss your visit on 01327 643636
Book Your Appointment
Silverstone Sports Engineering Hub
A cutting-edge facility for the sports engineering community
We believe your bike fitting and purchase experience should reflect the precision engineering of the bikes themselves. That’s why we’ve chosen to establish our showroom and idmatch bike fitting studio within the prestigious Silverstone Sports Engineering Hub.
Located at Silverstone Park which is home to over 70 high-tech, innovative companies in the heart of motorsports valley, the Hub embodies the same values we bring to our riders: cutting-edge engineering, data-driven performance, and an uncompromising pursuit of excellence.
Silverstone Sports Engineering Hub’s state-of-the-art R&D facilities provide the perfect backdrop to deliver our experience with the precision it demands, while Factor’s bikes represent the pinnacle of cycling engineering and aerodynamics.
Factor Bikes Showroom
Our showroom displays the full range of Factor bikes and Black Inc Wheels
Our team are on hand to show you the full offering of Factor’s ultra-performance range. From road to gravel, we have them all on display.
Enjoy a coffee and consultation with one of our product experts to work out the best bike for you and type of riding you do.
Order your bike with the team at the studio and your customised spec will be sent straight to our HQ in Norfolk for build in our workshop.
Our team work across sites with a direct link to our Norfolk HQ to give you accurate information on availability and delivery times.
You can book an appointment below if you would like to guarantee time with our expert team.
Discover Factor Bikes
BIKE FITTING STUDIO
Find your optimum fit to help you ride further and faster
Our idmatch bike fitting system is available to book a fitting session with us. Whether you are looking for a new Factor, another brand, or looking to improve your position on your current bike, our experts are ready to support you.
idmatch is the most advanced bike fitting system in the world and our complete bike fitting package is designed to improve comfort and performance for riders of all levels.
Complete bike fitting package: £300
Book your fit online now:
DEMO RIDES
Book a demo ride from the studio on a range of models including the OSTRO VAM & MONZA
Take a bike out for a demo ride from our showroom and experience the true feel of Factor for yourself. We strongly believe in the exceptional ride quality of Factor bikes so we’re always keen for you to discover it for yourself. But be warned, you won’t want to go back to anything less.
Book your demo ride below!
Demo rides are reserved for those interested in purchasing a new Factor and will be granted at our discretion.
Book Demo Ride
Connect with our expert team
We love talking bikes! Reach out to our team to discuss your visit or ordering a new bike
Call us on 01327 643636 email silverstone@viresvelo.com to speak to our team or let us know your enquiry below: