Build your dream bike with bespoke options

In addition to our standard custom build process, we are able to offer a range of custom paint and premium component options through our Custom Concierge.

Custom Paint

If you are looking for something completely unique we can offer a range of bespoke paint options through our UK custom paint shop. We’ll start with your idea and paint colour references and customise a spec to turn your dream into a reality.

Custom Components

Looking to dress your new bike in specialist components and wheelsets, our Custom Concierge service allows you to spec exactly what you want for your build (Subject to availability and compatibility).


Both of these options start with a consultation with our team to understand your ideas for your new bike. We’ll then create your dream build proposal and work with you to make it happen.

Get started by telling us a bit about your dream build spec below and a member of our team will be in touch.




Tell us what your ideas for your new bike and have a virtual or in-person consultation with our team. You will receive a detailed proposal to outline we plan to create your build and estimated lead time.


Fit & Build

With your spec confirmed you can undergo a bike fit to dial in your fit and finalise the details. It will then be over to our workshop for custom build.

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Once your bike is ready you can come and collect at our Experience Centre or have it delivered straight to your door. This is where you journey really begins.

Get Started Now

Start the process by filling in as much information as you can about your new bike. Don’t worry if you’re not sure exactly what your need at this stage, our team will use this information to get the wheels in motion for your new bike.

Custom Paint
What parts of your build spec would you like to upgrade?