15 November 2023 | Events

Gallery: Vires Velo & Factor at Rouleur Live 2023

Showcasing the finest new bikes and components from Factor & Black Inc at Rouleur's annual celebration of cycling culture

Truman Brewery: London

At the start of November, a selection of the world’s finest cycling brands and personalities from the cycling community gathered in an old brewery in London to put on a show like no other, Rouleur Live.

Put simply, Rouleur Live is the printed version magazine brought to life. It features the brands and cycling A-listers you read about on its pages, presented over three days with a live interview stage and vast exhibition space (and bar).

Vires Velo’s team, along with representatives from Factor, were happy to be part of this year’s event. We caught up with many customers and showcased Factor bikes and Black Inc components to lots of new admirers.

On the opening evening of the show, following the launch earlier that day, the Paul Smith collaboration Ostro was unveiled to the public for the very first time. It attracted an abundance of interest from guests and the scores of press that attend the event.

Our stand also showcased the new version of the Factor O2 VAM in the striking Red Velvet colourway. This gave visitors to take in every detail of this bike’s design, including the integrated seat mast, truncated tube shapes and tapered top tube.

The Ostro Gravel completed the line-up on our stand and in the Panaracer Gravel Gallery, guests could see the bike Danni Shrosbree has been riding this year in her gravel adventures.

With events and shows being restricted in recent times, Rouleur Live was a very welcome opportunity for us to meet face to face with our customers, partners and to connect with the wider UK cycling world.

Thanks to everyone that came along to our stand. If you missed us this year, take a look at some of our photo highlights from the show below.